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A Recent Study About the Influence of Video Game Reviews and Video Game Success


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A Recent Study About the Influence of Video Game Reviews and Video Game Success


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Video games is now considered one of the major money making industries nowadays. Thanks to the evolution of genre, video games aren't exclusive for kids anymore, as it now offers and appeals to various target markets. A testimony of this is the exponential increase of video game sales through out the years. The general increase of sale does not really necessary mean that a particular game developer and publisher is getting the most out of their investments as most of their productions turns out to be a complete sale disaster. What could have triggered the poor performance of sales?

A recent study was released by the Electronic Entertainment Design & Research Firm on the influence of video game reviews. One point provided by the study is that even though video game reviews and critics may influence the consumers perspectives and decision making to avail a particular video game, it is not the only factor. Though as long consumers trust a video game review sites or critic, then it would most often result to influencing the consumer. But then again, effective marketing schemes, a gamer's first impressions, the quality and the entertainment provided by the game resulting to a natural word of mouth marketing are still the major driving factor for sales of video games.

Electronic Entertainment Design & Research Firm conducted the study to help game publishers and developers understand the market to create successful and high video game sales. This in turn would be beneficial to video game consumers as well. Knowing the enemy or in this case the target market is winning half of the battle.

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Tags: • game developerdecision makingfirst impressionsvideo game reviewseffective marketingword of mouth marketing

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